brand share

brand share
марк. доля марки [рынка\] (выраженное в процентах отношение суммы, потраченной потребителями на товар определенной марки, к общему объему потребительских расходов на товары данной товарной категории, напр., доля продаж какого-л. автомобиля в общем объеме продаж автомобилей за период)
Syn:

* * *
доля рынка определенного товара, приходящаяся на данный товарный "брэнд"; = market share; share of market.
* * *
часть рынка, которая предпочитает покупать товар данной компании

Англо-русский экономический словарь.

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Смотреть что такое "brand share" в других словарях:

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